International Smartwatch Sales Decline for the First Time in 2024, Apple Retains Its First Rank

Last year, the International Shipments of Smartwatch have declined by about seven percent on a year-on-year basis. In this market, American devices maker Apple has retained its first place. China’s Huawei and South Korea’s Samsung are ranked second and third respectively.

Market research firm counterpoint Report According to, the international sales of Smartwatch have come down for the first time last year. This market has decreased by about seven percent. The major reason for this is the decrease in Apple’s shipments. However, Apple retained its first place despite a fall of about 19 percent on the year-by-year basis in shipments. China’s Huawei and Xiaomi’s share in this market has increased. Huawei has gained about 35 percent growth on a year-on-year basis. Samsung ranks third with an increase of nearly three percent. The company has a strong demand for Galaxy Watch 7, Galaxy Watch Ultra and Galaxy Watch Fe Series.

In this market, Xiaomi has achieved the highest growth with about 135 percent on a year-by-year basis. Xiaomi has ranked in the top five companies for the first time. The company’s Watch S1 and Redmi Watch series have a major contributor to sales. China’s growth in this segment of China is about 22 percent. This report states that the upgrade in basic smartwatch is a reason for decreasing sales. Basic smartwatch market in India has had a major impact. There are reasons like decrease in innovation and slow replacement cycle behind this. Last year, India’s stake in Smartwatch’s international shipments declined from 30 percent to about 23 percent.

For the first time in this market in China, most of the most shipments have been recorded. In this, China has surpassed India and North America region. Countterpoint analysts are expected to improve the demand for wearables this year. This year, there may be recovery in the market of Smartwatch and it can register growth in single digit. Both Android and iOS smartwatch can integrate features and advanced sensors related to Artificial Intelligence (AI). This can increase health data.